As we approach a new year, we also see fresh perspectives, developments and movements across the whisky industry and market. The following year marks the emergence of unique and young distilleries ready to make a mark along with the revival of traditional production methods as well.
The distillery action is expanding with the coming of distilleries around Italy like Strata Ferrata along with urban distilleries like Copenhagen Distillery or the Distillery de Paris which are home to quirky and modern whiskies. Another one to watch for is Villa de Verda with four extraordinarily distinctive expressions of whisky. The Manx Whisky Company is all set to release new batches and on the other hand, The Chamberick in the Netherlands will be releasing its first whisky soon, contributing to a range of small Dutch distilleries making big moves in the industry.
The year ahead is going to be one for whisky geeks so as to invest in experiences that are premium and out-of-the-box yet easily available in the market. Various regions are on to experimental approaches with an increasing emphasis on single malt releases in Asia and also in Europe with Italy distinguishing itself through its freshly brewed whisky industry and exciting launches. More and more brands are becoming acquainted with the method, new characters and most importantly – what sets them apart. It is extremely crucial to stand out in a vast community of whisky-makers and brands that are constantly evolving and competing.
Independent businesses are bringing forth a new trend of connecting with their consumers on a personal level through their products. Independent bottlers are increasingly interacting with distilleries to make use of the technology, expertise and new horizons. The focus is on attaining distinction by being transparent about the overall procedure of making the liquid. The scotch whisky industry is also developing heat recovery apparatus as a standard to lead the way and hope to hit a target of net-zero by 2040. Moreover, with time, there is a sense of apprehension regarding flavours that are bold ; eventually the esoteric profiles get lost among the plethora of other cask finishes.
Whisky worldwide is getting taken seriously with people coming on board to eventually scale up its impact. There is more awareness and consciousness around how the procedures involved in whisky-making should converge with environmentally ethical methods to reduce the overall impact on the planet. Perhaps, the environmental damage that peat constitutes would also become a point of attention and discussion. Sustainability will be the focus and brands already are taking steps to achieve the same. For instance, Diageo, Waterford and Arbikie are getting involved in regenerative agriculture programmes. Some are also into conventional methods to improve the quality rather than quantity. Additionally, direct firing for a spirit full of character as well as using floor maltings is a major trend in the coming year.
