MARKETING PLAN
Pre Event Marketing Plan
- Logo in all the nomination forms
- Logo in media releases & updates
- Brand mention – IOW awards
- 12 Week Campaign on FB page – Name & Logo
- Name & Logo on www.spiritsandrituals.com
- Email campaigns – name & logo
- Website – Whisky Magazine, Global
- IOW awards announcement in 6 cities
- Logo on Digital Campaign – as allowed by the excise
- Branding opportunity at IOW , Judges Round
Event Marketing Plan
- Branding on screen
- Exclusive appreciation opportunity
- Logo on all the certificates ( for Spirit companies, it will be only for Bar Awards )
- Announcements as Partners during presentation
- Branding on Digital Presentation
- “Awards Distribution” to one category
- Branded E Bar
- Logo on the media release
Post event Marketing Plan
- Celebration at the IOW Bar of the Year – Pouring Brand, venue branding & invites
- Media release logo
- E-mailers to 800 Bars
- Mention in IOW, India feature, in Whisky Magazine, UK
- Campaign of FB for a month – Logo Branding