Bacardi Limited, a leading spirits company, is dedicated to incorporating ethical policies that govern its operations and uphold its values as a brand. With a global presence, Bacardi outlines four key areas of focus to prioritize sustainable development within communities worldwide, positioning itself as one of the most globally conscious spirits companies.
Taking a proactive stance, Bacardi endeavors to reduce alcohol-related harm on a global scale. The company is committed to reassessing its marketing strategies to convey responsible messaging. For instance, all brand labels prominently display the ‘Responsible Drinking’ message, reflecting Bacardi’s market-leading approach. The company actively supports initiatives, engaging in collaborations and partnerships that contribute to the top 80% of Bacardi markets annually. Its global marketing principles enable effective communication, facilitating the trade of its products responsibly.
“Career Fostering Female Opportunity : Bacardi empowers women within the workplace and strives for gender equality across the organization and among those who hold leadership positions. It’s a top priority for the company and a central part of its overarching Belonging at Bacardi initiative. A strong female perspective adds diversity of thought and is essential when it comes to ensuring better decision-making, greater innovation, and ultimately, presenting a more welcoming work environment for everyone. Furthermore, it’s a precedent that will help Bacardi attract and retain top female talent and inspire other women within the industry to pursue a similar path for themselves, which will positively impact the landscape of the hospitality sector for generations—precisely the legacy Bacardi is actively striving to build.”
Recognizing the significant environmental impact of the hospitality industry, which includes a substantial portion of waste, Bacardi acknowledges the spirits industry’s carbon footprint. In response, Bacardi takes a firm and bold stance to minimize its carbon footprint, aspiring to achieve specific targets for a more sustainable and planet-friendly future. By 2030, Bacardi aims to be zero-plastic and fully water-positive. Furthermore, by 2025, all production sites are targeted to achieve zero waste to landfill and reduce greenhouse gas emissions by nearly 50%. Initiatives include delivering clean water and implementing tree-planting projects.
Bacardi is committed to investing in people and communities, foreseeing a future that aligns with its brand values. The company focuses on empowering individuals, fostering reduced inequalities, economic growth, gender equality, and inclusive partnerships. It actively promotes a female-friendly environment, partnering with local charities and universities to provide resources that contribute to creating opportunities and growth in the spirits industry.
At the core of Bacardi’s values is a commitment to sustainable practices, reflected in the sourcing of raw materials and ingredients. The company prioritizes eco-friendly business practices and aims to achieve 40% recycled content by 2025. Raw materials will exclusively come from certified suppliers adhering to sustainable guidelines. Additionally, the company pledges to have 100% recyclable product packaging by 2025.
Bacardi believes in setting sustainable milestones that not only benefit its operations but also serve as educational benchmarks for others globally. According to Bacardi’s ESG Report 2023, the company recognizes the significance of every action it takes and actively encourages future success in the hospitality industry. Bacardi’s values revolve around making good choices, fostering good futures, minimizing environmental footprints, and sourcing responsibly as it continues to build a legacy that aligns with its vision.
ESG Highlights in 2023
- Supported responsible drinking initiatives and partnerships in 92% of Bacardi top markets.
- 99.23% of waste from Bacardi factories is diverted from land.
- 32% of their product packaging is made from recycled content.
- 97% of paper and board used for shipping and labels are sustainably certified.
- Achieved 41% female representation in management and executive positions.
- 87% achieved in IARD digital guiding principles (DGP) audit.
- Achieved 63% reduction of single-use plastic in POSM and secondary packaging from 2020.
