(Spirit)ed Stories

Several countries are now on the road to recovery from the COVID19 pandemic and are opening their doors to international travellers. In India, too, the second wave seems to be

Oh show me the way to the next whiskey bar/Oh don’t ask why, no don’t ask why/For we must find the next whiskey bar…. The Doors, Alabama Song It’s the

Last Friday evening, I was hanging with a group of buddies – men in their 40s, most of whom I know from work, school or college. The second wave of

Strapline Going beyond labels and paying lip service, the alco-bev industry is seriously committed to sustainable practices; here is how top brands across the world fared. Excess for the sake

From age-old tradition to new-age friends, whisky’s evolving demographics reveal why it’s time to go for gold. Whisky, the world’s top tipple and India’s favourite spirit is witnessing some interesting

The Indian market for Premium products is growing immensely, specially in Food & Beverage services. A lot of international companies are keen to enter the Indian market & address the ever growing high end consumers. In this

Amrut Distilleries, the pioneers of the Indian Single Malt revolution and makers of iconic brands such as the Fusion, Spectrum, Naarangi and Amalgam are celebrating the 10th anniversary of India’s

Toki Blended Japanese Whisky was unveiled in India, a few weeks back. An impeccable blend of Japanese craftsmanship & inspiration from nature, Toki spells and marries the tradition with timelessness.

Bowmore 12 Years Islay Single Malt Scotch Whisky is the Epitome of Tradition, Heritage and Luxury. Time leading to perfection. Bowmore is the first licensed distillery on Islay and home to one of the oldest

The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied