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SANDEEP ARORA
SANDEEP ARORA, IS INDIA`S PIONEERING SPIRITS AMBASSADOR & CONSULTING EDITOR TO WHISKY MAGAZINE, UK (THE WORLD`S BEST READ MAGAZINE ON WHISKY).

Sandeep Arora has over 16 Years of expertise & experience in the Global Spirits industry and partners world`s finest Spirits & related Brands to impart Education, Experience & Excellence to the Beverage Industry in India. His company, Spiritual Luxury Living, is India`s pioneering & premiere Spirits Consultancy & Advisory.

Sandeep Arora`s journey began in 2003, when he launched the Rare Whisky Collection, in India, thus opening up the Indian market to Luxury Spirits. It was the first introduction to Luxury Spirits in India & comprised of whiskies from 30 YO to 64 YO, some even priced at INR 2.00 million a bottle. Over the years, he created new concepts in Spirits & Premium Beverage and contributed to the Hospitality Industry by Launching Learning & Development initiatives, enhanced beverage industry standards, rewarded & motivated the industry by introducing world class Whisky Awards, added to the Dining experience by showcasing Whisky & Food Pairing and above all advocated Responsible Drinking.

INDUSTRY & BUSINESS POSITIONS
2006
Director
Spiritual Luxury Living, India`s Premiere Spirits Consultancy & Advisory Service.
2006-2009
Ambassador
Glenfiddich Whisky, Scotland.
Whisky Ambassador, Scotland.
2008
Consulting Editor
Whisky Magazine, UK – World`s Best Read Magazine on Whisky.
2008
Exclusive Representative ( South Asia )
Whisky Magazine, UK – World`s Best Read Magazine on Whisky
2008
Exclusive Representative ( South Asia )
Whisky Live, UK – World`s Best Show on Whisky, hosted in over 40 Regions
2008
Exclusive Representative ( South Asia )
Whisky Magazine Awards, UK – World`s Finest Awards on Whisky
2011
Member
Global Judge ( Representative India ) – World Whisky Awards, UK – Most Premiere Awards for Whisky Globally
2015
Exclusive Representative ( South Asia )
Amorim, Portugal – World`s Largest Cork Producer
2016
Exclusive Representative ( South Asia )
Hayman`s of London Gin, UK – Top Five Gins in the World
2016
Exclusive Representative ( South Asia )
Michter`s Bourbon, World`s Best American Whisky
2016
Exclusive Representative ( South Asia )
Japanese Whisky, Japan – World`s Largest Distillery
2018
Speaker
World Spirit Conference, Adelaide, Australia. ( Representative India )
2019
Exclusive Representative
Wade Ceramics, UK
2020
Marketing Advisor
Davidoff Cigars ( NV Lifestyles )
KEY ACHIEVEMENTS
2003
First to introduce Rare Whiskies to India
2004
First to define Whisky Vertical in India
2005
First to launch Private Vintage Casks in India
2007
First to launch Whisky & Food Pairing in India
2007
First to introduce Whisky Glassware in India
2008
First Whisky Appreciation Services
2008
First to introduce Icons of Whisky Awards in India
2009
First to launch Whisky Luxe in India
2009
First Tasting of Japanese Whiskies in India
2011
First Women`s Whisky Club
2012
First to showcase Whisky Experiences in India
2013
First Private Home Bars
2014
First to launch Whisky Holidays in India
2015
First to introduce global Whisky Corks in India
2016
First to showcase Handcrafted Bourbons / Rye Whiskey in India
2018
First to unveil Premium Japanese Whisky in India
2019
First to create new Ceramics Packaging solutions for Indian whiskies
2019
Associated with House of Suntory Launch in India
2020
Successful re-launch of a premium Scotch Whisky
KEY MILESTONES
2005
Glenfiddich Brand Ambassador Academy
2009
SMWS Brand Ambassador Academy
2018
Entrepreneur Awards 2018 – Entrepreneur of the Year
2018
BBC Good Food – Beverage Hall of Fame
2020
Honoured by Whisky Magazine, UK as Partner – India