Sandeep Arora has over 16 Years of expertise & experience in the Global Spirits industry and partners world`s finest Spirits & related Brands to impart Education, Experience & Excellence to the Beverage Industry in India. His company, Spiritual Luxury Living, is India`s pioneering & premiere Spirits Consultancy & Advisory.
SANDEEP ARORA, IS INDIA`S PIONEERING SPIRITS AMBASSADOR & CONSULTING EDITOR TO WHISKY MAGAZINE, UK (THE WORLD`S BEST READ MAGAZINE ON WHISKY).
Sandeep Arora`s journey began in 2003, when he launched the Rare Whisky Collection, in India, thus opening up the Indian market to Luxury Spirits. It was the first introduction to Luxury Spirits in India & comprised of whiskies from 30 YO to 64 YO, some even priced at INR 2.00 million a bottle. Over the years, he created new concepts in Spirits & Premium Beverage and contributed to the Hospitality Industry by Launching Learning & Development initiatives, enhanced beverage industry standards, rewarded & motivated the industry by introducing world class Whisky Awards, added to the Dining experience by showcasing Whisky & Food Pairing and above all advocated Responsible Drinking.
INDUSTRY & BUSINESS POSITIONS
Whisky Ambassador, Scotland.