OTHER INFORMATION | Spirits And Rituals
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What are the Icons of Whisky?
The Icons of Whisky are the annual industry awards organised by Whisky Magazine, recognising the very best people and places in the whisky business around the world. The awards involve country heats to find the best companies in the leading whisky nations of the world, which then compete against each other for the overall Icons of Whisky which are presented in London each March.

Who should enter the Icons of Whisky?
Whisky distillers, Marketers, Communication professionals, trade, importers and retailers. Entrants nominate themselves and may also be nominated by the panel of judges.

Who are the judges?
Stage 1 Whisky Magazine editorial panel.
Stage 2 More than 50 industry members in India and worldwide.

What is the judging process?
Stage 1 The editor draws up a short list in each category, which is voted on by the Whisky Magazine editorial panel.
Stage 2 The industry then votes on the short list before finalists are voted on by the Whisky Magazine editorial panel.

What is the entry price?
There is no charge to enter.

How to enter

  • Complete the relevant entry form.
  • Select your entry method.
  • Submit your entry by post, fax or email

by the date listed above.

Rules of entry

Entries must be submitted by the date listed above.
Entries must be made with a completed entry form (electronic or hard copy).

Any entry form which arrives incomplete, late or illegible may be deemed invalid.

Companies may be entered in to more than one category.
A separate entry form must be provided for each category entered.

Responsibility for entering the correct category lies solely with the entrant.
Award categories may change or be removed at the Judges’ discretion.

The Judges will disqualify an entry if insufficient or incorrect information is given on the entry form.
Entries cannot be returned once submitted.

The Organisers may, at their discretion, refuse to accept an entry.
The Judges’ decision is final. No correspondence may be entered into.

The Organisers may alter the closing date for the awards, place an entry in the most appropriate category, rule that an entry may not compete or is ineligible to compete, or alter the date, time, or place on or at which the awards are scheduled to take place.
The Chairman of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.

Winner Benefits

The Icons of Whisky receive significant coverage throughout the world targeting the consumer and buyers
internationally. In particular, the coverage will be:

Winner presentations
Icons of Whisky India are presented on 06th February 2021.

Results promotion

  • Results are promoted in Whisky Magazine, on www.whiskymag.com, and to national and international press, reaching in excess of 250,000 consumers worldwide.
  • Point of sale material in the form of; stickers, shelf-talkers, collarettes and the style sheet to ensure you maximise your results both to the trade and consumer.
  • Press release announcement to every relevant leading newspaper, magazine and web site in the world.
  • Results emailed to key buyers and importers worldwide as the results are announced.



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