The recent trends in the alcohol beverage industry are indicating the increase in no-alcohol amongst categories like spirits, wine and beer. There is an apparent coming in of products and creations that prove to be the right alternatives as well as extensions to all alcohol beverages. 2023 has seen a remarkable change and increase in the data that according to which the growth of no-low products rose by 5% across the top 10 markets. The rapid wave of diverse range of products coupled with innovation is particularly popular among the millennials and Gen Z of the legal drinking age that is all about exciting, high-quality options that satisfy every taste bud, without the alcohol.
What seems rather impossible but is most definitely increasing the drive to switch to no-alcohol drinks, are high-end and established brands who are producing and extending their range of segments to those without alcohol. Perhaps, brands already dominating the market are taking part in a ripple effect for the rest to look forward to, thereby creating a trend. The fresh range of products are not limited to traditional brand propositions and are being increasingly launched to suit a number of occasions as well as various demographic groups. For instance, House of Suntory has successfully hopped on the bandwagon by releasing zero-alcohol cans for all kinds of wines as well as no-alcohol ‘whisky highball’ and ‘gin and tonic’.
The tequila boom over the years makes it certain that there are now alternatives for agave based beverages as well. Tequila and agave category is mostly enjoyed by the younger legal drinking age generation who are more open to drinking quirky cocktails showing the highest interest. With extension along these categories, there is increased popularity of no-alcohol agave making it a healthier yet sustainable option for all drinkers. Moreover, Tequila is already known to celebrities who have been launching unique lines over the years, however, there have been a good number of celebrities who are on their way to build no-alcohol agave brands with a fresh perspective. The well known Formula 1 driver Lewis Hamilton launched a blue-agave drink with zero alcohol last year while the actor Danny Trejo made headlines with his new tequila named after him – ‘Trejo’.
Craft beer producers are also seeing a future within the no-alcohol segment and seek to evidently release special editions and meet a wide segment of consumer needs. Beer launches in Brazil like ‘Doktor Bräu’s Isotonic Fruitbeer’, ‘Cervejaria Dádiva’ amongst other releases by well-established craft beer brands are leading the charge. With the moderation trend taking an upward direction, there is a dynamic effect on the beer category that broadens their portfolios and lines in the market. The momentum has pushed producers and makers to look into healthier alternatives for active ingredients. According to data and predictions, there will be a rise in volumes of alcohol adjacent and functional beverages like that of the ‘Moment’ meditation drink. These drinks promote and contain ingredients of value like – adaptogens and nootropics that help with stress and prove to be supportive molecules that aid cognitive functions.
Not to forget, since the wide wine category remains to be at a halt, the owners and makers are switching to new products that are sparkling wines with zero alcohol. While in many countries, brands continue to decrease the alcohol percentage in their wines or produce flavoured ones, Brazil particularly is tapping into wines with zero alcohol. It is notable that this market has a substantial yet massive growth potential amongst markets with some to no alcohol needs. Canned drinks specially known to help abstain from alcohol are the new drinks to look out for including cocktails that support the same ; one might just be surprised by the incredible flavours and variety waiting to be discovered!
