Vodka seems to making a come-back, more importantly premium Vodka. Beam Suntory India announces the launch of Haku Vodka, the newest release from the iconic House of Suntory Created from Japanese ingredients by master artisans, Haku Vodka represents the nature and spirit of Japan. The premium spirit embodies Suntory founder Shinjiro Torii’s philosophy of Monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality.
The debut of Haku is poised to disrupt the category, setting a new standard for its exceptional craftsmanship. Haku, meaning ‘white and brilliant’ in Japanese, pays tribute to the main ingredient “Hakumai,” a pure, white Japanese rice serving as the quintessential symbol of Japan that is meticulously milled and polished, and the craft of mastering a “junpaku,” a clear, clean and luminous vodka, carefully filtrated through bamboo charcoal that adds a sophisticated sweetness and complexity to the vodka’s natural flavor.
This helps to create a clean, fresh flavour that is perfect enjoyed on the rocks. A really delicious Japanese vodka that is well worth trying.
The design of Haku Vodka balances the traditional Japanese aesthetics with a modern sensibility, resulting in a minimalist and artisanal product celebrates the artistry of Japanese craft. With a steadfast commitment to premiumization, the introduction of Haku Vodka represents a noteworthy inclusion to the Vodka portfolio in India. The Bottle and packaging is quite attractive and taste …well …very nice. Interestingly, I have already seen the Vodka at mane events in the last few days, indicating a great new beginning !
The launch of Haku represents another bold step in Beam Suntory’s ambitious journey to expand its premium portfolio in India, marked by several new brand launches across the country in recent years.
Enjoy Responsibly !
