As a significant step towards enhancing the trade relationship between the largest two democracies of the world i.e. India and the USA, the government of India has slashed import taxes
Q1. Is it true that cocktails are getting bolder in India and people now want things beyond classic cocktails? Also, is this a new trend, or has it been prevalent
The recent trends in the alcohol beverage industry are indicating the increase in no-alcohol amongst categories like spirits, wine and beer. There is an apparent coming in of products and
Recent times have brought to light the tequila boom all over the world that has also had a substantial impact on agave and its prices. A noticeable reduction in agave
Recent trends have shown that the premium tequila boom across the US has slowly declined but has turned into substantial growth. The United States had been witnessing an era of
Moderation – a trend that has been dominating the beverage alcohol marketplace is due to factors ranging from health to lifestyle choices made by consumers. According to data, there is
As we approach a new year, we also see fresh perspectives, developments and movements across the whisky industry and market. The following year marks the emergence of unique and young
According to IWSR’s recent data, the Gen Z drinking trend is taking a different turn. Legal-drinking aged consumers are seen enjoying very distinct relationship with alcohol where more preference is
India, embracing one of the world’s largest alcohol beverage market, is progressing and expanding on a daily basis. 2024 marks a crucial year for the industry wherein changes are driven
The whisky world today is an experience unlike others, one that takes on a journey through years and years of experimentation and study. What the new world today experiences is
