The New Consumer Connect

Induced Consumerism We are led to believe that a silent revolution was already taking place and all that was required was a tipping point. Possibly the impasse in the last

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The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied

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Consumers have evolved over the last year, as far as their beverages preferences are concerned. The focus is on Drinking Better and not Drinking More ! Increased focus on Health

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With the evolution of Spirits in India, introduction of Global Brands & new dining trends in the country, Bars across India, are showcasing & curating new “Spirit”ual experiences. From Whisky

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The James Sedgwick Distillery, Wellington – South Africa

The James Sedgwick Distillery operates as the only commercial whisky distillery in Africa, home to the internationally acclaimed and award-winning range of Three Ships and Bain’s Cape Mountain Whisky. Set

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Whisky in India 2017 – Looking Back…

2017 has been a dynamic year for the Spirits Industry, in India. From regulations to customer trends, from old brands taking Pole Positions, to new brand launches, a lot has

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Casks – Know it all !

Scotch single malt whisky gets its unique taste from a multitude of production and maturation factors- cask maturation being one of them. The cask maturation of whisky is one of

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The History of Cork & Amorim

Ever wondered from where the humble cork came from? Naturally from the cork oak. However, the cork oak originated in the Tertiary period (between the Oligocene and Miocene periods). Some

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Barley

Barley, water and yeast are the only ingredient in Scotch (colourings aside) but few people whisky drinkers seem to know or care much about it. Barley – a key ingredient

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Speeding up maturation gives the same results, only more quickly. But, does it?

What is spirit maturation? Cask maturation of a spirit is the effect of innumerable chemical reactions. There are three main influences on the raw spirit – ▪ Wood extraction ▪

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