Several countries are now on the road to recovery from the COVID19 pandemic and are opening their doors to international travellers. In India, too, the second wave seems to be

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Oh show me the way to the next whiskey bar/Oh don’t ask why, no don’t ask why/For we must find the next whiskey bar…. The Doors, Alabama Song It’s the

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Last Friday evening, I was hanging with a group of buddies – men in their 40s, most of whom I know from work, school or college. The second wave of

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Strapline Going beyond labels and paying lip service, the alco-bev industry is seriously committed to sustainable practices; here is how top brands across the world fared. Excess for the sake

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From age-old tradition to new-age friends, whisky’s evolving demographics reveal why it’s time to go for gold. Whisky, the world’s top tipple and India’s favourite spirit is witnessing some interesting

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The New Consumer Connect

Induced Consumerism We are led to believe that a silent revolution was already taking place and all that was required was a tipping point. Possibly the impasse in the last

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The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied

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Consumers have evolved over the last year, as far as their beverages preferences are concerned. The focus is on Drinking Better and not Drinking More ! Increased focus on Health

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With the evolution of Spirits in India, introduction of Global Brands & new dining trends in the country, Bars across India, are showcasing & curating new “Spirit”ual experiences. From Whisky

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The James Sedgwick Distillery, Wellington – South Africa

The James Sedgwick Distillery operates as the only commercial whisky distillery in Africa, home to the internationally acclaimed and award-winning range of Three Ships and Bain’s Cape Mountain Whisky. Set

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