Investment in Whisky has always been a huge opportunity ! Though the recent news of an Asian investor buying a cask of Ardbeg 1975, breaks all records, with the Cask
It`s a quietly confident whisky, very assertive, sublime & makes a definitive statement. A slow malt, which gently matures & uses time & techniques across generations, as a measure of
Several countries are now on the road to recovery from the COVID19 pandemic and are opening their doors to international travellers. In India, too, the second wave seems to be
Oh show me the way to the next whiskey bar/Oh don’t ask why, no don’t ask why/For we must find the next whiskey bar…. The Doors, Alabama Song It’s the
Last Friday evening, I was hanging with a group of buddies – men in their 40s, most of whom I know from work, school or college. The second wave of
Strapline Going beyond labels and paying lip service, the alco-bev industry is seriously committed to sustainable practices; here is how top brands across the world fared. Excess for the sake
From age-old tradition to new-age friends, whisky’s evolving demographics reveal why it’s time to go for gold. Whisky, the world’s top tipple and India’s favourite spirit is witnessing some interesting
Induced Consumerism We are led to believe that a silent revolution was already taking place and all that was required was a tipping point. Possibly the impasse in the last
The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied
Consumers have evolved over the last year, as far as their beverages preferences are concerned. The focus is on Drinking Better and not Drinking More ! Increased focus on Health
