A new world is redefining the dimensions of ‘Luxury’ and how. Today, there’s a definition of luxury for every second, minute and day of the week. There is affordable luxury,

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It is apparent that the luxury industry is making a comeback post covid times, when the growth rate had dropped significantly, strongly affecting all revenues and profits of the industry.

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A Hidden Gem of the Alcobev Industry In the midst of India’s bustling alcobev industry, a spirit of unparalleled sophistication remains in the shadows, largely uncelebrated and underappreciated—Cognac. This exquisite

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Glenmorangie launches an all-new single malt whisky “made to mix” Last week I tasted the Glenmorangie X, a new & innovative variant from the sublime and elegant range of Glenmorangie

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A Run for Rum

Rum or Rhum is capturing the imagination of millions around the world. A category which was for a long time, associated with a popular brand or seemed to have origin

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Whisky Trends 2022

Adventurous Customers–Owing to the previous two years of on and off lockdowns,seasoned whisky drinkers have a newfound sense of adventure and exploration when it comes to their spirit of choice,

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Beverage Trends 2022

Mindful Indulgence – since the concept of premium is still on the rise and customers always want to experience higher quality they have started to indulge in smaller quantity but

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Japanese Whisky – A Luxury Voyage

From luxury cars to haute couture and fine whiskies; Japanese products are coveted around the world. The legendary Japanese craftsmanship draws inspiration from nature and heritage. Nature and its distinct

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India – The Land of the Golden Nectar

As bars & beverage open up, in the post covid scenario, consumers & brands are beginning to connect again. The mood is reflecting a positive trend, though a lot seems

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Defining the New Luxury in the Indian Spirits Market

Recently a friend knocked a few spaces in his new and well-appointed house to create a Work from Home space and a …Bar ! He avers that WFH will be

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