Rum or Rhum is capturing the imagination of millions around the world. A category which was for a long time, associated with a popular brand or seemed to have origin
Adventurous Customers–Owing to the previous two years of on and off lockdowns,seasoned whisky drinkers have a newfound sense of adventure and exploration when it comes to their spirit of choice,
Mindful Indulgence – since the concept of premium is still on the rise and customers always want to experience higher quality they have started to indulge in smaller quantity but
From luxury cars to haute couture and fine whiskies; Japanese products are coveted around the world. The legendary Japanese craftsmanship draws inspiration from nature and heritage. Nature and its distinct
As bars & beverage open up, in the post covid scenario, consumers & brands are beginning to connect again. The mood is reflecting a positive trend, though a lot seems
Recently a friend knocked a few spaces in his new and well-appointed house to create a Work from Home space and a …Bar ! He avers that WFH will be
The Indian market for Premium products is growing immensely, specially in Food & Beverage services. A lot of international companies are keen to enter the Indian market & address the ever growing high end consumers. In this
Who doesn’t remember Marlon Brando, holding cigar with deep creases on his forehead, in the iconic film ‘The Godfather’? This classic character has left an indelible mark in Hollywood and
My first experience with Highball was back in 2006, when on a visit to a Bar in London, I asked for a refreshing cocktail and the Bartender ( thing he was
With the evolution of Spirits in India, introduction of Global Brands & new dining trends in the country, Bars across India, are showcasing & curating new “Spirit”ual experiences. From Whisky
