Glenmorangie launches an all-new single malt whisky “made to mix” Last week I tasted the Glenmorangie X, a new & innovative variant from the sublime and elegant range of Glenmorangie

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A Run for Rum

Rum or Rhum is capturing the imagination of millions around the world. A category which was for a long time, associated with a popular brand or seemed to have origin

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Whisky Trends 2022

Adventurous Customers–Owing to the previous two years of on and off lockdowns,seasoned whisky drinkers have a newfound sense of adventure and exploration when it comes to their spirit of choice,

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Beverage Trends 2022

Mindful Indulgence – since the concept of premium is still on the rise and customers always want to experience higher quality they have started to indulge in smaller quantity but

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Japanese Whisky – A Luxury Voyage

From luxury cars to haute couture and fine whiskies; Japanese products are coveted around the world. The legendary Japanese craftsmanship draws inspiration from nature and heritage. Nature and its distinct

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India – The Land of the Golden Nectar

As bars & beverage open up, in the post covid scenario, consumers & brands are beginning to connect again. The mood is reflecting a positive trend, though a lot seems

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Defining the New Luxury in the Indian Spirits Market

Recently a friend knocked a few spaces in his new and well-appointed house to create a Work from Home space and a …Bar ! He avers that WFH will be

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The Indian market for Premium products is growing immensely, specially in Food & Beverage services. A lot of international companies are keen to enter the Indian market & address the ever growing high end consumers. In this

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Who doesn’t remember Marlon Brando, holding cigar with deep creases on his forehead, in the iconic film ‘The Godfather’? This classic character has left an indelible mark in Hollywood and

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“ Hit a Happy High on Highball ”

My first experience with Highball was back in 2006, when on a visit to a Bar in London, I asked for a refreshing cocktail and the Bartender ( thing he was

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