Amrut Distilleries, the pioneers of the Indian Single Malt revolution and makers of iconic brands such as the Fusion, Spectrum, Naarangi and Amalgam are celebrating the 10th anniversary of India’s

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Toki Blended Japanese Whisky was unveiled in India, a few weeks back. An impeccable blend of Japanese craftsmanship & inspiration from nature, Toki spells and marries the tradition with timelessness.

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Bowmore 12 Years Islay Single Malt Scotch Whisky is the Epitome of Tradition, Heritage and Luxury. Time leading to perfection. Bowmore is the first licensed distillery on Islay and home to one of the oldest

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The New Consumer Connect

Induced Consumerism We are led to believe that a silent revolution was already taking place and all that was required was a tipping point. Possibly the impasse in the last

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The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied

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Consumers have evolved over the last year, as far as their beverages preferences are concerned. The focus is on Drinking Better and not Drinking More ! Increased focus on Health

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Cocktail – A world seeped in history & old world charm, “decorative” drinks and a word often used as a generic for a Drinks party ! We all enjoy making cocktails, mixing them & adding our personal touch to it. As such,

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Growth in the food delivery business & emergence of Home Chefs got a big boost during the Lockdown. We all had a choice to enjoy new cuisines, restaurants & food

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Who doesn’t remember Marlon Brando, holding cigar with deep creases on his forehead, in the iconic film ‘The Godfather’? This classic character has left an indelible mark in Hollywood and

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Amongst Life’s most fascinating experiences is matching whisky flavours with food aromas, which either enhances one taste or contrasts with the other. World’s favourite tipple, Whisky, speaks a common language

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