The New Consumer Connect

Induced Consumerism We are led to believe that a silent revolution was already taking place and all that was required was a tipping point. Possibly the impasse in the last

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The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied

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Consumers have evolved over the last year, as far as their beverages preferences are concerned. The focus is on Drinking Better and not Drinking More ! Increased focus on Health

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Cocktail – A world seeped in history & old world charm, “decorative” drinks and a word often used as a generic for a Drinks party ! We all enjoy making cocktails, mixing them & adding our personal touch to it. As such,

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Growth in the food delivery business & emergence of Home Chefs got a big boost during the Lockdown. We all had a choice to enjoy new cuisines, restaurants & food

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Who doesn’t remember Marlon Brando, holding cigar with deep creases on his forehead, in the iconic film ‘The Godfather’? This classic character has left an indelible mark in Hollywood and

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Amongst Life’s most fascinating experiences is matching whisky flavours with food aromas, which either enhances one taste or contrasts with the other. World’s favourite tipple, Whisky, speaks a common language

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The Lodhi, New Delhi, one of India’s finest hotels, has always emphasized on curated culinary experiences for its patrons. Taking this to the next level, the hotel brought in the

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The first time I truly enjoyed a Japanese Whisky was in 2009, interestingly in Scotland. On a mission to buy Casks for future investment, I had tasted 16 Samples &

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“ Hit a Happy High on Highball ”

My first experience with Highball was back in 2006, when on a visit to a Bar in London, I asked for a refreshing cocktail and the Bartender ( thing he was

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