Defining the New Luxury in the Indian Spirits Market

Recently a friend knocked a few spaces in his new and well-appointed house to create a Work from Home space and a …Bar ! He avers that WFH will be

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The Indian market for Premium products is growing immensely, specially in Food & Beverage services. A lot of international companies are keen to enter the Indian market & address the ever growing high end consumers. In this

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Amrut Distilleries, the pioneers of the Indian Single Malt revolution and makers of iconic brands such as the Fusion, Spectrum, Naarangi and Amalgam are celebrating the 10th anniversary of India’s

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Toki Blended Japanese Whisky was unveiled in India, a few weeks back. An impeccable blend of Japanese craftsmanship & inspiration from nature, Toki spells and marries the tradition with timelessness.

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Bowmore 12 Years Islay Single Malt Scotch Whisky is the Epitome of Tradition, Heritage and Luxury. Time leading to perfection. Bowmore is the first licensed distillery on Islay and home to one of the oldest

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The New Consumer Connect

Induced Consumerism We are led to believe that a silent revolution was already taking place and all that was required was a tipping point. Possibly the impasse in the last

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The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied

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Consumers have evolved over the last year, as far as their beverages preferences are concerned. The focus is on Drinking Better and not Drinking More ! Increased focus on Health

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Cocktail – A world seeped in history & old world charm, “decorative” drinks and a word often used as a generic for a Drinks party ! We all enjoy making cocktails, mixing them & adding our personal touch to it. As such,

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Growth in the food delivery business & emergence of Home Chefs got a big boost during the Lockdown. We all had a choice to enjoy new cuisines, restaurants & food

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